Brand systems that grow with your business.
I’m Eric Jenkins, a creative director with 25+ years of building brands, creative teams, and the workflows that keep them running. I get up to speed fast and leave you with better creative and a better way of making it.
Free 20-minute call. No pitch deck, no pressure.
leadership
I don’t just make better creative. I build the system that keeps it good.
I’ve led brand evolutions, built creative departments from scratch, and put brand standards right into the workflows teams use every day. The result is work that stays consistent across every channel, and teams that get faster instead of more stressed.
Retail, direct-to-consumer, digital media, consumer products. The industries change. Clarity, consistency, and alignment don’t.
Four ways to put 25 years of creative leadership to work.
Fractional Creative Direction
Senior creative leadership without a full-time hire. I guide strategy, protect the brand, and keep your team moving.
Good fit if you’re growing faster than your creative team.
Talk about this →Brand Systems & Evolution
Visual systems and brand standards that hold up across every channel, from packaging and product to digital and social.
Good fit if your brand looks a little different everywhere it shows up.
Talk about this →Creative Team & Workflow Building
I’ve built creative departments from scratch. I’ll set up the roles, structure, and workflows that cut production friction.
Good fit if great people are stuck in a messy process.
Talk about this →Marketing & Product Alignment
Trend forecasting and product strategy that get creative, marketing, and product pulling in the same direction.
Good fit if every launch feels like three teams with three plans.
Talk about this →Pick the level of help you need.
Every engagement starts with a free intro call, so we can figure out the right fit before anything else.
Project-Based
A clear goal and a clear finish line, like a rebrand, a brand system, a catalog, or a launch.
Fractional Creative Director
An ongoing seat at the table. A set number of days each month, embedded with your team.
Brand Consulting
Focused sessions for teams that need a sharp outside view without a long commitment.
Good creative is built, not guessed.
Listen
We start with a free call about where you are and where you’re headed.
Map
I look at your brand, team, and workflow and find what’s slowing things down.
Build
We make the work and the system behind it, side by side with your team.
Hand off
You keep standards and processes that last long after the project ends.
Brands I’ve helped grow up.
Hoopla
A modern, unified entertainment brand for a national library platform.
Step Forward
Turning a long-standing community organization into an approachable modern brand.
Improvements
Catalog, photography, and product storytelling for an $80M direct-to-consumer brand.
What it’s like to work with Eric.
He brought a rare blend of strategic clarity and creative intuition, helping us define a modernized brand vision that truly reflected who we were becoming.
Eric combines creativity with management in a way that’s pretty hard to find. He listens and troubleshoots and always, always, supports each member.
25 years. Five creative teams.
From greeting cards to national media, the work has always been about the same thing: clear brands and teams that work well together.
BFA, Graphic Design & Illustration
Kent State University
Creative Director
hoopla DigitalFounder + Creative Director
weecreate studioCreative Director, Product Development
ImprovementsCreative Director, Product Development
Universal Screen ArtsCreative Program Director
American GreetingsLet’s talk about what you’re building.
Book a free 20-minute call. Bring your brand, your team, or the project that keeps getting pushed. We’ll figure out if I can help.