Brand Strategist
& Creative Partner
Creative direction, brand strategy,
and hands-on execution.
I help brands and creative teams move faster, think sharper, and show up better, without the ramp-up time.
How I can help
01
Lead the Creative
Need senior creative direction but not a full-time hire? Perfect. I can step in as your fractional CD, guiding strategy and keeping your brand sharp.
02
Build the Brand
Whether you’re starting fresh or ready for a refresh, I can help you figure out how your brand should look, sound, and show up in the world.
03
Get the Work Done
Sometimes the backlog just needs to move. I can jump in quickly, get up to speed without a lot of hand-holding, and just get after it.
Brand Evolution
Hoopla
Evolving Hoopla into a more modern, unified entertainment brand by aligning marketing, messaging, and app experiences around accessibility, discovery, and the continued value of public libraries.
Rebrand & Identity
Step Forward
Guided the rebrand of CEOGC into Step Forward, helping translate a long-standing community organization into a more modern and approachable identity while supporting implementation across multiple touchpoints.
Creative Direction & Merchandising
Improvements
Strengthened the Improvements brand through creative direction, catalog development, photography planning, and merchandising initiatives that elevated product storytelling across print and digital channels.
Illustration & Visual Storytelling
Illustration
Using illustration to help guide strategic communications, translating complex ideas into engaging visual stories that create clarity, personality, and connection.
Creative Direction & Design
Selected Work
From advertising and presentations to product development, photography, and promotional design, this collection highlights the breadth of creative work developed across industries, audiences, and formats.
Good work starts with a good conversation
Whether you need creative leadership, a fresh perspective, or hands-on design support, I’m always interested in meaningful projects and good conversations.
eric.jenkins@mac.com | LinkedIn | Lakewood, Ohio