Work
A selection of brand, design, illustration, and creative leadership projects spanning retail, nonprofit, entertainment, and consumer experiences.
Brand Evolution
Hoopla
Evolving Hoopla into a more modern, unified entertainment brand by aligning marketing, messaging, and app experiences around accessibility, discovery, and the continued value of public libraries.
Rebrand & Identity
Step Forward
Guided the rebrand of CEOGC into Step Forward, helping translate a long-standing community organization into a more modern and approachable identity while supporting implementation across multiple touchpoints.
Creative Direction & Merchandising
Improvements
Strengthened the Improvements brand through creative direction, catalog development, photography planning, and merchandising initiatives that elevated product storytelling across print and digital channels.
Creative Direction & Design
Selected Work
From advertising and presentations to product development, photography, and promotional design, this collection highlights the breadth of creative work developed across industries, audiences, and formats.