{"id":20,"date":"2026-05-20T12:24:38","date_gmt":"2026-05-20T12:24:38","guid":{"rendered":"https:\/\/ericjenkinscreative.com\/?page_id=20"},"modified":"2026-06-04T02:16:12","modified_gmt":"2026-06-04T02:16:12","slug":"20-2","status":"publish","type":"page","link":"https:\/\/ericjenkinscreative.com\/","title":{"rendered":"Home"},"content":{"rendered":"\t\t
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Brand Strategist
& Creative Partner<\/h2>\n\t\t\t\t\t

Creative direction, brand strategy,
and hands-on execution.<\/p>\n\t\t\t\t\t

I help brands and creative teams move faster, think sharper, and show up better, without the ramp-up time.<\/p>\n\t\t\t\t<\/div>\n\t\t

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\"hoopla_Hero\"<\/figure><\/div>
\"illustration_Hero\"<\/figure><\/div>
\"catalo_Hero\"<\/figure><\/div>
\"stepforward_Hero\"<\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t
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How I can help<\/h2>\n\t\t
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01<\/p>

Lead the Creative<\/p>

Need senior creative direction but not a full-time hire? Perfect. I can step in as your fractional CD, guiding strategy and keeping your brand sharp.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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02<\/p>

Build the Brand<\/p>

Whether you’re starting fresh or ready for a refresh, I can help you figure out how your brand should look, sound, and show up in the world.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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03<\/p>

Get the Work Done<\/p>

Sometimes the backlog just needs to move. I can jump in quickly, get up to speed without a lot of hand-holding, and just get after it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Brand Evolution<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t

Hoopla<\/h2>\n\t\t\t\t
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Evolving Hoopla into a more modern, unified entertainment brand by aligning marketing, messaging, and app experiences around accessibility, discovery, and the continued value of public libraries.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n

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Rebrand & Identity<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t

Step Forward<\/h2>\n\t\t\t\t
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Guided the rebrand of CEOGC into Step Forward, helping translate a long-standing community organization into a more modern and approachable identity while supporting implementation across multiple touchpoints.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n

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Creative Direction & Merchandising<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t

Improvements<\/h2>\n\t\t\t\t
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Strengthened the Improvements brand through creative direction, catalog development, photography planning, and merchandising initiatives that elevated product storytelling across print and digital channels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n

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Illustration & Visual Storytelling<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t

Illustration<\/h2>\n\t\t\t\t
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Using illustration to help guide strategic communications, translating complex ideas into engaging visual stories that create clarity, personality, and connection.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n

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Creative Direction & Design<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t

Selected Work<\/h2>\n\t\t\t\t
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From advertising and presentations to product development, photography, and promotional design, this collection highlights the breadth of creative work developed across industries, audiences, and formats.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Good work starts with a good conversation<\/h2>\n\t\t\t\t
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Whether you need creative leadership, a fresh perspective, or hands-on design support, I’m always interested in meaningful projects and good conversations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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eric.jenkins@mac.com<\/a>\u00a0 | \u00a0LinkedIn<\/a> \u00a0| \u00a0Lakewood, Ohio<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Brand Strategist& Creative Partner Creative direction, brand strategy, and hands-on execution. I help brands and creative teams move faster, think sharper, and show up better, without the ramp-up time. How I can help 01 Lead the Creative Need senior creative direction but not a full-time hire? Perfect. I can step in as your fractional CD, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-20","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ericjenkinscreative.com\/index.php?rest_route=\/wp\/v2\/pages\/20","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ericjenkinscreative.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ericjenkinscreative.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ericjenkinscreative.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ericjenkinscreative.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20"}],"version-history":[{"count":193,"href":"https:\/\/ericjenkinscreative.com\/index.php?rest_route=\/wp\/v2\/pages\/20\/revisions"}],"predecessor-version":[{"id":332,"href":"https:\/\/ericjenkinscreative.com\/index.php?rest_route=\/wp\/v2\/pages\/20\/revisions\/332"}],"wp:attachment":[{"href":"https:\/\/ericjenkinscreative.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}