Hoopla Digital

Hoopla's brand had two different blues, no unified voice, and a visual system that didn't reflect its core product. We rebuilt it from the app outward, unifying the identity across every touchpoint and launching two distinct content platforms to sustain it.

Overview

As Creative Director, I led the evolution of the hoopla brand across marketing, product, and content. The work went beyond a visual refresh. We clarified how the brand looked, sounded, and behaved, creating a more consistent system that could work across the app, campaigns, social, B2B marketing, and the wide range of content hoopla promotes every day.